By now most everyone knows that the institutionalization of the single-family rental (SFR) market is a permanent trend. The pioneers in the sector set out to prove that America’s most fundamental real estate asset class could be tamed, and they succeeded. The returns that large-scale SFR is producing is now measuring up to institutional standards and the management is under control. It wasn’t pretty, but the naysayers who said it was impossible to operate massive national rental portfolios have been proven wrong. The results are in, and the institutional investment world loves SFR.